Me as a Consumer

“The Future Is Bold”

– BOLD, Berlin

Hello and welcome to my blog!

My name is Megan, well Meg Alexandra is what you know me as now. I am from the Capital of Wales, Cardiff and I am proud of where I live due to it being a capital city with amazing architectures, little hidden shopping arcades with the best views that are hidden treasures until you actually look up from your phones and lovely places to visit day and night. Right now, I am currently studying BA (Hons) Fashion Marketing and Retail Design and not to be over-dramatic but I am loving everything about it so far, it has topped my expectations. The opportunities that are offered are incredible, down to the brands in which work with the university, Lulu Guinness, Topshop, Boohoo are just a few. The lead up to university was a slower process for me as I did a Foundation Art and Design course in 2017 which I achieved a certificate in Fashion Textiles. Followed by a gap year for 2018 due to not being prepared for such a massive decision in what to graduate in, over this gap year I started a new job at Starbucks and this helped me to grow as an individual to become more confidence and improve social skills. Over that year I was continuously thinking about what I love to do and fashion was the only thing I liked and enjoyed, this made me positive that it was fashion for me.  

Anyway, my blog! I have started this due to being introduced to a module for consumer behaviour in which this is a great way to express ‘Me as a Consumer’ over five sessions. The topic of ‘Me as a Consumer’ is challenging as it takes realisation to figure out why and how I shop.

‘Me as a Consumer’, how to start? Since starting a Fashion Marketing course I have grown in confidence and being much more experimental within my choices by just wanting something and going for it, having an eye for what’s hot in the high streets and observing how stores are marketing their brand to me and whether it works or not is dependent on if I buy from them. Appearance of a store makes a bigger impact than I realise don’t you agree? The main factors for me involve a welcoming feeling, well-lit, good footfall, simplicity all make my experience shopping so worth it because of the atmosphere and the ease to see what they are trying to sell to me as a consumer. So, what are you like as a consumer?

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